So your company has been asked to front a speaker for an upcoming industry event. Often it’s easy to default to the old PowerPoint template which gets dusted off every time an invite arrives in the inbox.To avoid simply going through the motions and to ensure you’re delivering a powerful presentation, here are five tips to help you along the way.
With visuals now no longer an addition but cornerstone to communication efforts, BBS has launched our design arm BBS Studio to offer broader, more seamless communications solutions to help our clients gain cut-through. Here are some of the key considerations for companies when they’re thinking about their next piece of communication.
Having been with BBS for just over two years, Yining provides strategic communications counsel to clients ranging from travel to insurance (and sometimes travel insurance). Bringing along her extensive writing background, Yining finds that the appeal of working in PR lies in telling a compelling brand story driven by insights and trends. Here she tells us how she marries her love for storytelling with the profession of PR.
Sharon has been with BBS in our Singapore office for 20 months, working with regional clients across a diverse range of industries from food and beverage to tourism. Having worked across government and creative agencies, Sharon loves a dynamic environment that enables her to identify, analyse and use trends and insights. Here she tells us what she loves most about PR and the work she’s most proud of.
Ben is a Senior Consultant in our Singapore office with more than six years’ experience in senior consultancy roles in Asia. He has led communication programmes for major brands, government organisations and brands across the region, while also leading various stakeholder engagement, crisis communications and corporate social responsibility programmes. Here he shares his PR philosophy, the importance of media relations and his love for the harmonica.
Starbucks’ ‘red cup controversy’ is a prime example of a brand blowup that looks like a mess on the surface, but is actually a blessing in disguise. When things go wrong in the twittersphere and your brand is the headline item on the news, know when to distinguish between outrage and outrage-at-outrage.
Based in our Bangkok office, Kerin specialises in crisis mitigation, corporate reporting and reputation management. She recently completed a Masters in Communications, which focused on methods for measuring the value of communications, media and public relations efforts within corporate organisations. Here, she talks about social media, living in Bangkok, and why attitude is everything.
Tax is one of the top things now on the agenda for big companies all over the world. According to research, corporate tax avoidance is the biggest issue that needs addressing. That’s ahead of executive pay; employees being able to speak up about company wrongdoing; bribery/corruption; exploitative labour; discrimination; human rights; and fair and open pricing of products and services. Whew.