Sharon has been with BBS in our Singapore office for 20 months, working with regional clients across a diverse range of industries from food and beverage to tourism. Having worked across government and creative agencies, Sharon loves a dynamic environment that enables her to identify, analyse and use trends and insights. Here she tells us what she loves most about PR and the work she’s most proud of.
1. Describe yourself in three words:
Reliable, focused, silly.
2. What is your biggest weakness?
My height. It’s hard sometimes to be taken seriously all the way down here.
3. What do you love most about working in PR?
Building such a diverse knowledge pool because of your clients. Not everyone can say that they can pull out nuggets of facts about New Zealand, cruise holidays, sugar tax, and wastewater management – it makes for very odd small talk fodder.
4. If you weren’t in public relations, what would you be doing?
Doing research work. Analysing and putting together something that could shed light on certain issues and potentially changing perceptions or even policies – that’s pretty cool.
5. What is the campaign or work you are the most proud of and why?
I would have to give that to the intensive but rewarding period of promoting last year’s Singapore Science Festival. The festival came with a wealth of content and personalities that made it a compelling experience pitching to media. I loved the challenge of picking out and transforming interesting topics into newsworthy stories.
The team’s hard work resulted in highly successful event coverage. Being there to present the results with the team and being commended for it was definitely a great conclusion to the project.
6. What is one thing you would love to achieve in your PR career?
An organised desk.
7. What piece of advice would you offer your younger self?
With life, not everything is going to turn out the way you planned. Just enjoy the ride.