Based in our Bangkok office, Kerin specialises in crisis mitigation, corporate reporting and reputation management. She recently completed a Masters in Communications, which focused on methods for measuring the value of communications, media and public relations efforts within corporate organisations. Here, she talks about social media, living in Bangkok, and why attitude is everything.
What was your first ever job?
Delivering medication by push bike to the elderly citizens of Melbourne’s Bayside suburbs. At 14 years and 9 months (the legal working age in Australia at the time) I was desperate for independence and a revenue stream other than washing Mum & Dad’s cars. So, when the pharmacy advertised the position, I jumped at the chance!
And your last job before you joined Baldwin Boyle?
Corporate Communications for Energex, the electricity distribution company that services South East Queensland. During my four years with the company I worked in the areas of construction project management, external media relations and annual reporting.
What do you love most about working in communications?
Organisational insight. In our role as communicators we are often given fantastic insight into organisational intricacies, personalities, challenges and achievements. Whether we’re employees or consultants, I love that this insight expands our professional and personal understanding of how organisations and more importantly people operate.
What’s the most significant industry change you’ve seen in your time?
Social media strategising. Social media rose universally and swiftly, and with it came a raft of positive and negative consequences. As communicators, constructing strategies to ensure the effective use of this channel is an ongoing, demanding and rewarding task.
What’s the most valuable piece of career advice you’ve been given?
You can teach someone everything except attitude. Stand up straight and square your shoulders, even if you’re terrified.
What do you do in your spare time?
Living in Bangkok, I love to go for a run or a picnic in Lumphini Park which is just around the corner from our place. Every chance we get, my husband, daughter and I head for the ocean. There’s no greater joy in life than making sandcastles with a vivacious toddler!