AIG Singapore

Seven questions with our consultant, Yining He

Seven questions with our consultant, Yining He

Having been with BBS for just over two years, Yining provides strategic communications counsel to clients ranging from travel to insurance (and sometimes travel insurance). Bringing along her extensive writing background, Yining finds that the appeal of working in PR lies in telling a compelling brand story driven by insights and trends. Here she tells us how she marries her love for storytelling with the profession of PR.