Having been with BBS for just over two years, Yining provides strategic communications counsel to clients ranging from travel to insurance (and sometimes travel insurance). Bringing along her extensive writing background, Yining finds that the appeal of working in PR lies in telling a compelling brand story driven by insights and trends. Here she tells us how she marries her love for storytelling with the profession of PR.
Sharon has been with BBS in our Singapore office for 20 months, working with regional clients across a diverse range of industries from food and beverage to tourism. Having worked across government and creative agencies, Sharon loves a dynamic environment that enables her to identify, analyse and use trends and insights. Here she tells us what she loves most about PR and the work she’s most proud of.
Ben is a Senior Consultant in our Singapore office with more than six years’ experience in senior consultancy roles in Asia. He has led communication programmes for major brands, government organisations and brands across the region, while also leading various stakeholder engagement, crisis communications and corporate social responsibility programmes. Here he shares his PR philosophy, the importance of media relations and his love for the harmonica.