brand

Brand blowups: Is it actual outrage - or boomerang outrage?

Brand blowups: Is it actual outrage - or boomerang outrage?

Starbucks’ ‘red cup controversy’ is a prime example of a brand blowup that looks like a mess on the surface, but is actually a blessing in disguise. When things go wrong in the twittersphere and your brand is the headline item on the news, know when to distinguish between outrage and outrage-at-outrage.