It’s time to do your Christmas shopping, plan your New Year holidays, and take a glance in the rear view mirror at the biggest buzzwords of 2015. Drop one of these into conversation and impress your friends at parties.
Starbucks’ ‘red cup controversy’ is a prime example of a brand blowup that looks like a mess on the surface, but is actually a blessing in disguise. When things go wrong in the twittersphere and your brand is the headline item on the news, know when to distinguish between outrage and outrage-at-outrage.
Based in our Bangkok office, Kerin specialises in crisis mitigation, corporate reporting and reputation management. She recently completed a Masters in Communications, which focused on methods for measuring the value of communications, media and public relations efforts within corporate organisations. Here, she talks about social media, living in Bangkok, and why attitude is everything.
Tax is one of the top things now on the agenda for big companies all over the world. According to research, corporate tax avoidance is the biggest issue that needs addressing. That’s ahead of executive pay; employees being able to speak up about company wrongdoing; bribery/corruption; exploitative labour; discrimination; human rights; and fair and open pricing of products and services. Whew.
The bomb blast at a shrine in central Bangkok on 17 August, which took the lives of more than 20 people and injured more than 100, shocked not only Thais but people around the world. It is notable that very few people posted or shared violent and grisly images. This phenomenon was interesting as it is a sign of growing maturity in the use of social media. I call it “literate social media.”
Thailand's copyright law changes have just come into effect, meaning Thai netizens will need to take more care, as will companies and corporates. The law changes cover copyright issues such as adjusting other people’s photos or videos without permission, downloading movies and music from the internet and sharing them without permission, and embedding YouTube videos in personal blogs.