Brand blowups: Is it actual outrage - or boomerang outrage?

Brand blowups: Is it actual outrage - or boomerang outrage?

Starbucks’ ‘red cup controversy’ is a prime example of a brand blowup that looks like a mess on the surface, but is actually a blessing in disguise. When things go wrong in the twittersphere and your brand is the headline item on the news, know when to distinguish between outrage and outrage-at-outrage.

Five minutes with ... Kerin Fargus, BBG Thailand Senior Consultant

Five minutes with ... Kerin Fargus, BBG Thailand Senior Consultant

Based in our Bangkok office, Kerin specialises in crisis mitigation, corporate reporting and reputation management. She recently completed a Masters in Communications, which focused on methods for measuring the value of communications, media and public relations efforts within corporate organisations. Here, she talks about social media, living in Bangkok, and why attitude is everything.

Corporate tax: the reputational issue you can't afford to ignore

Corporate tax: the reputational issue you can't afford to ignore

Tax is one of the top things now on the agenda for big companies all over the world. According to research, corporate tax avoidance is the biggest issue that needs addressing. That’s ahead of executive pay; employees being able to speak up about company wrongdoing; bribery/corruption; exploitative labour; discrimination; human rights; and fair and open pricing of products and services. Whew.

Response to bombing highlights crowd sourcing and literate social media

Response to bombing highlights crowd sourcing and literate social media

The bomb blast at a shrine in central Bangkok on 17 August, which took the lives of more than 20 people and injured more than 100, shocked not only Thais but people around the world. It is notable that very few people posted or shared violent and grisly images. This phenomenon was interesting as it is a sign of growing maturity in the use of social media.  I call it “literate social media.”  

Thailand’s Copyright Law – What do the changes mean for your company?

Thailand’s Copyright Law – What do the changes mean for your company?

Thailand's copyright law changes have just come into effect, meaning Thai netizens will need to take more care, as will companies and corporates. The law changes cover copyright issues such as adjusting other people’s photos or videos without permission, downloading movies and music from the internet and sharing them without permission, and embedding YouTube videos in personal blogs.