Client: Royal Caribbean Cruises

Royal Caribbean cruises offer something for everyone – from sports including rock climbing and ice skating, to stage shows, and a dizzying array of culinary experiences.

To showcase this variety and to celebrate of Year of the Monkey we put a call out through social media for 88 Singaporeans borne in the monkey year to join us on a special ‘monkey’ cruise.

The invitation received thousands of responses, with ‘monkeys’ young and old signing up, and valuable coverage in top-tier daily media.

While on board this active bunch of monkeys continued the fun posting photos of group activities, and driving further engagement.