Are You Covered?

Client: AIG Asia Pacific Insurance Pte. Ltd. (AIG Singapore)


Since 2015, we’ve worked with AIG Singapore to help keep people and their greatest assets protected.

In a mature insurance market, we’re helping AIG Singapore rise above the other brands and build connections with consumers and business partners.

Our long-term communications programme profiles AIG Singapore’s expertise and provides insights about the insurance industry, risk management, and the wider business ecosystem. In 2016, we helped cement AIG Singapore’s position as a thought leader by developing quarterly market updates focused on growing business lines and highlighting areas of risk. We also use research-based insights to engage media and other stakeholders to raise awareness of AIG’s product offerings.

Supporting AIG’s mission to be an advocate of safer communities, we have organised media events for AIG Singapore’s road safety education programme and highlighted the importance of safety on the rugby field with visits from the New Zealand All Blacks Sevens to Singaporean students.