For the past eight years we’ve been telling the Anlene story across Asia and the Middle East.
A key part of this communications programme has been highlighting the health platforms and health issues that underpin the Anlene brand to drive awareness and activate action amongst consumers. This included a sustained communications campaign that has brought to the fore the prevalence of osteoporosis and other related illnesses and the nutrition required.
As the brand evolves and the conversations today move from a functional problem-solution format, to a more engaging and emotive proposition, we’re to help shift the brand’s positioning to better reach and relate to today’s consumers.
Taking the conversation online to where our consumers are, we’ve recently helped the brand launch a new app to motivate, track and educate consumers on healthy diet and active lifestyle – working alongside a market PR agency, a media agency and a digital consultancy to leverage on paid, earned and owned platforms for the promotion.