Client: Education New Zealand (ENZ)
ENZ is New Zealand’s government agency for building international education. It works to increase the awareness of New Zealand as a study destination for international students and to support education providers and businesses to take their services and products to the world.
In 2015, New Zealand was celebrating 40 years of relations with ASEAN and ENZ wanted to celebrate the anniversary year with some unique content. BBS worked with ENZ to develop ‘Alumni Voices’, a showcase of 40 New Zealand graduates who had gone on to forge highly successful careers in the region. The 40 individuals were a mix of male and female alumni from all ASEAN nations, from a range of different industries and generations.
The high quality video and print content was used extensively across multiple PR and marketing platforms including ENZ’s YouTube and Facebook pages, ENZ’s corporate and consumer websites, ENZ’s and NZ Inc.’s ASEAN 40 events while numerous profiles and interviews were also successfully pitched to media in-market, generating substantial coverage.