Voice of the Asian Food Industry

Client: Food Industry Asia (FIA)

Working with FIA since 2012, we have supported the industry body as it has grown from six founding members to more than 40 members and partners with targeted stakeholder engagement and communications programmes.

Initiatives have included helping develop clear messaging for FIA's mission and pillars to keep the organisation sharply focused during a high-growth period, regional issues monitoring and toolkits, strategic content, and media relations.

A long-standing industry bulletin developed by BBS has become one of the organisations most valued tools, and is read daily by food industry CEOs and executives across the region and globally.