Client: Fiji Airways
Being consistently ranked as one of the world's happiest nations, Fiji's brand positioning is all about happiness.
Following the launch of the first ever direct flights between Fiji and Singapore, Fiji Airways and Tourism Fiji wanted to bring a taste of Fijian happiness to downtown Singapore.
The virtual rehab experience was born!
Working with an integrated team we helped coordinate a launch event hosting over 50 media and trade on the opening day of Fiji's Virtual Rehab experience, a social media campaign engaging thousands of Singaporeans, and executed a publicity campaign achieving more than 40 articles across top tier media.