Shaping Workplaces

Client: Randstad

While the Randstad business had a strong reputation in some global markets, its brand was relatively new to Asia when we were appointed in 2011.

Working with Randstad, we developed a local narrative to clearly define the company’s point of difference and align this with the socio-political agendas to make its story part of the fabric of the business environment in Asia.

From this narrative we built a lauded thought-leadership programme, which saw the company’s share of voice in target media compared with competitors in Singapore, Malaysia, and Hong Kong improve from 6th position in 2010 to 1st position four years later.