Every Day a Different Journey

Client: Tourism New Zealand

We were engaged as a retained agency for Singapore, Malaysia, Philippines and Thailand to develop and leverage Tourism New Zealand’s content to shift more active considerers from the ‘dreaming’ to ‘planning’ phase of a trip to New Zealand.
Rather than a one-size-fits-all approach, our strategy matches insights on local consumer preferences with content.  This has delivered a highly targeted plan to capture the attention of travellers considering a holiday to New Zealand, while effectively telling the 100% Pure New Zealand story, and contributing to an increase in visitors from these markets.